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Discover the world of Benzina plus
The promotion campaign to introduce and promote the premium Benzina plus filling station brand was launched by Benzina on 3 March 2008.
The creative concept of the campaign was based on Jan Kašpar's first successful flight from Pardubice to Prague in 1911. The character of the first aviator appeared in all three TV spots that were a part of the campaign.
The TV campaign was supported by large billboards along motorways and major thoroughfares and by advertisements in the daily press and selected lifestyle periodicals. The slogan of the campaign was "We are changing with time".
