News

Prague, 3 March 2008 – Along with a new advertising campaign, Benzina has launched some new gifts for its loyal customers. As part of its loyalty programme, aimed at all the family, it is now possible to get soft toys, model cars and sports bags and belt bags for every 80 litres of fuel, plus a surcharge. The very popular DVDs previously on offer will be available at a special prices while stocks last.

"Before we definitively decided which presents we would offer our customers, we carried out careful market research that clearly showed what would be a hit with our customers," says Veronika Vlášková, Benzina's Marketing Manager.

The offer includes three soft toys measuring 30-45 centimetres. The rabbit, designed specially for Benzina by Vladimír Jiránek, famous for his unforgettable children's television rabbits Bob and Bobek, will probably be popular with the most customers.

Car enthusiasts will be able to select a gift from a series of die cast model cars by the world-famous Welly company. The models available will include Mini Cooper, Porsche and BMW, and all cars will be in 1:24 scale.

Following its very successful programme last year Benzina will continue offering three different NOA bags and belt bags.

During the year the range of gifts at Benzina filling stations will be gradually supplemented and innovated. "We're sure drivers and their children will be happy with our new gifts," Veronika adds.