Press Release

Prague, 30 March 2009 – On 1 April the company Benzina is launching an advertising campaign to support the sale of its Verva premium fuels. The slogan "Take off with Verva" will support the promotion of these fuels. The campaign will take place via radio ads (Evropa 2, Impuls, Express, MMS), bigboards, and print ads in the daily press and selected entertainment and automotive magazines.

"We would like to use the campaign to explain some of the benefits of Verva high-octane fuels, which guarantee high quality and good results. Last year we collected a number of awards for Benzina's premium fuels and we know that these are products with confirmed quality and with which we can outstrip the competition. In our current line of premium fuels we offer premium Verva Diesel and premium 100-octane petrol Verva 100," says Veronika Vlášková, marketing director for Benzina, who is behind the spring campaign.

The basic motif of the campaign for Verva premium fuels are petrol pump nozzles with the logo Verva Diesel and Verva 100 and an Audi TT Coupé with the significant motif of reddish-green Verva flames above the gas tank hatch. The motto of the campaign, "Take off with Verva" alludes to the fact that the motor of users of this fuel will accelerate much more quickly, but also refers to the Czech saying "to do something with verve, i.e. with gusto".

The print campaign covers titles from daily newspapers to weeklies and entertainment and automotive magazines. In these ads Benzina focuses on the top quality of its line of premium fuels and the high performance values for the motor. Customers can then find extensive information on the Verva premium fuels on Benzina's updated website (www.benzina.cz) in the section for Verva premium fuels. Thanks to an easy-to-navigate search function drivers can also find the closest Benzina station that offers Verva.

Premium Verva 100 petrol is currently available at 107 Benzina plus stations. Premium Verva Diesel is sold at 98 Benzina Plus stations.


BENZINA, spol. s.r.o., part of the UNIPETROL group, is the company with the most extensive network of petrol stations in the Czech Republic. At the moment it operates more than 330. These stations offer not only high-quality high-octane fuels and premium fuels, but also an assortment of other Benzina products and associated services.

Contact:
Blanka Růžičková
Public Relations Officer
UNIPETROL, a. s.
Telephone: +420 225 001 407, +420 731 881 111
E-mail: blanka.ruzickova@unipetrol.cz