Press Release

Prague, 13 June - The drivers may receive new film DVDs if they decide to tank at one of the BENZINA gas stations. This year movie selection launched by BENZINA at the beginning of May focuses primarily to Czech fairytales and bed time stories. The campaign called Fík's Film Festival received a very good reaction from the drivers and it will continue in the next months.

Fík's Film Festival follows the BENZINA program of last year when the company offered about twenty Czech film blockbusters. The interest in cult Czech movies such as Marečku podejte mi pero, Limonádový Joe, Rebelové, Sněženky a machři or Černí baroni was so strong that the company decided to please the public and launch the second year of the project.

The key topic of this year campaign are Czech fairytales and bed time stories. The company is the first one in the hitory offering the second series of Maxipes Fík on DVD. Maxipes Fík is also the mascot of the entire project. The Maxipes Fík adventures are not the only DVDs that the BENZINA customers may take home. They may select from other classic animated series and bed time stories, such as o Krtečkovi, monkey Žofka, Rákosníček, Mach a Šebestová or Potkali se u Kolína teddy bears. In order to accommodate really all groups of customers, BENZINA included Kill Bill - I and II blockbusters on the list - especially for young drivers.

The key idea of the campaign is to connect the Czech BENZINA with the Czech movies and the successful brands. BENZINA does not limit its promo activities on film offer at the gas stations. This year, BENZINA belongs to main partners of the International Film Festival Karlovy Vary.

The process of obtaining one of the DVD or gifts is very easy. One needs to tank at BENZINA gas station and collect stamps in the game card. The customer will receive one DVD from the film collection for tanking of .

In order to make the movie selection more interesting, there are new gifts added to the selection, as of May - big sport bags Völkl, as of July sport funny packs and small bags. The customers will be able to get these gifts similarly as the DVDs. Moreover, the customers will receive a free gift to each item.