Press Release

Prague, 26 February 2009 – once again Benzina is bringing its customers a new promotion starting 1 March at Benzina and Benzina plus filling stations.

Under the slogan "Go crazy for brands!" the company is communicating its connection to prominent internationally recognised brands such as TONINO LAMBORGHINI, PLAYBOY, ROSSIGNOL and DIADORA.

When tanking up 80 litres of fuel our customers have the opportunity, with a symbolic payment, to receive one of our special gifts from the aforementioned brands. In the month of March customers can receive a top quality designer baseball cap from TONINO LAMBORGHINI, available exclusively from Benzina. Aside from brand name gifts, starting in March customers can also receive a stylish sailor bag or a sport bag from our own NOA line, which is now going into its third successful season. Customers can look forward to more brand name and other gifts over the course of the whole year.

This year for the first time Benzina will be introducing a two-tier loyalty reward for its drivers.
Aside from the "Go crazy for brands!" promotion, customers can also drive away with an instant reward for a one-time fill-up of at least 30 litres.

Among the instant gifts Benzina is offering are brand name American metal lighters in various designs for an extra 50 Kč. Aside from lighters, on offer are also breath mints in an original retro tin for an extra 29 Kč.

"The whole concept of the promotions we are rolling out this year is based on more than just rewarding our loyal customers and collecting gifts, which form their own mini-collection. Above all we are striving to continually strengthen awareness of the Benzina brand, in particular by teaming up with quality brands of international renown," says Benzina marketing director Veronika Vlášková.

The promotion will be supported by a billboard campaign throughout the whole Czech Republic, original collage-based print advertisements, and a radio spot on Evropa 2, Impuls, and the nationwide network of regional radios MMS. More information will also be presented on the website www.benzina.cz.